Small Business Marketing Stradegy - 1639 Words

Small-Business Marketing Strategy Ricky Branch Strayer University BUS330 Prof. Beverly Williams 11 August 2012 Small-Business Marketing Strategy Marketing Strategy in a Small Business A small business is one that mainly has an independent ownership and operation. Its operation is organized for profit and has no dominant field. The number of employees in a small business depends on industry or rather its operation and standards size of its eligibility. A small business can have all levels of operations just as a large scale firm can hold (Stanberry, 2009). The only difference between the two is the number of employees, the annual receipts and the construction. For instance, the number of†¦show more content†¦These methods are essential and resourceful to all small businesses worldwide. One can get vital information from international great business minds. International growth for every business requires international market strategies. These are strategies, which are accessible to customers all over the world. The electronic methods enhance awareness creation to non customers and hence getting a wide customer base. Th e three main electronic marketing tools for a small business include e-mails, twitter and web alerts. It is necessary for an investor to use a method or a tool, which is effective and reliable. The three methods are useful to a small business since they are effective and accessible. They are also economical and can be used to communicate important information. They also have a character of convenience and high speed (Reedy, 2004). These characters are important when marketing a small business since most of operations in small business requires limited period and high quality unlike in big businesses. Effective online marketing requires an investor to be aware of various issues. For instance, he is supposed to know the importance and analysis of all search engines like Google, and evaluate the ones that are most influential and effective for his business. He should also be in a position of coming up with key words that are relevant for his business. These words should not be many or long tail keywords, but should be short and meaningful to make them